Looking for the best tips to optimize your blog posts?
Need your blog to get noticed?
We’ll let you in on a few important secrets to the Search Engine Optimization (SEO) game. Well, they’re more like “tips” rather than “secrets”….I mean, a few thousand people may already be privy to this information. But we want YOU to know a little WordPress SEO how-to. So listen up!
The concept of SEO is multifaceted. There are many ways to spruce up your posts to get them viewed, but one of the most – if not THE most – important factor is: keywords. Your posts should be centered around a target keyword. When planning your post, it’s important to begin writing with the mindset that you are trying to promote a specific idea.
While we won’t get into the process of choosing an optimal keyword in this post, know that keyword research is not to be taken lightly. You want to use one that gets Googled. Because, after all, Google is where it’s at (in our humble opinion). There are several sites that can help you chose a great keyword, such as HubSpot and Google Adwords. Check ‘em out.
Once you have chosen a keyword(s), you can proceed to writing your post, infiltrating the word(s) where ever you can. You want to make the presence of the keyword(s) noticeable, while maintaining the integrity of the post by not over-saturating it with nonsensical keyword placement.
Now, on to the meat and potatoes of this post….
In order to optimize your post based on a focused keyword, there are several components that must contain the exact verbage of your keyword. Your post will show up on a Google search provided the keyword is written exactly as the “Googler,” if you will, types it into the search bar.
WordPress SEO components:
– The Article Heading – The actual title of your blog/article.
– The Page Title – (aka: SEO title) The link that you click on to visit a page in the search results.
– The Page URL – The address to your page.
– The Content – This is where you strategically plug those keywords, but only if it makes sense. To preserve readability, don’t try too hard. If you’re struggling to get that keyword in your content, it usually shows.
– The Meta Description – The meta description is that descriptive line or two under the SEO title when you Google something. Ever notice it? That’s the meta description.
Now that you are aware of the components, check out this handy dandy little plug-in called Yoast. Yoast is an excellent tool to use as a guide while optimizing your blog posts. The way it works is, you enter your focus keyword, and Yoast will analyze your post and let you know what you’re missing. It will show you how many times your keyword appears in all 5 of the above-mentioned categories.
To delve a little deeper into the analytics, Yoast will give you a detailed page analysis by clicking the “Page Analysis” tab…
You can also take it a little further with the “Advanced,” “Social,” and “Manual” tabs, but for the sake of learning the basics, the first two tabs should help you get a running start.
While there are many ways to optimize your blog posts, we utilize Yoast as a quick, reliable guide to ensure we are hitting our benchmarks in regards to the focus keyword(s). Best of all, it’s free!
Having trouble narrowing down a topic to blog about? Take a peek at this helpful guide.
Do you use another plug-in for keyword analytics? Tell us about it!
By Lori Isbell