Posts By: Lori Isbell


Beginner’s Guide to Link Building

Not sure what link building is?

Even more confused on how to accomplish it?

Well, you’re not alone….Link building is one of the most difficult tasks that an SEO professional faces each day. That’s right – it challenges professionals. So it’s not hard to imagine how the novice would run for the hills at the thought of a link building campaign.

In a very small nutshell, link building is an online form of promotional marketing, whereby you find great websites (content) to link your website/brand/company/content to. You are essentially attempting to spin an SEO spiderweb that reaches across the vast expanse of the world wide web. The larger your web, the more you’ll “catch,” so to speak. Ever seen Charlotte’s Web? Be Charlotte – steady, methodical, with fierce determination.

Ok, so……On the internet, there is this mega-giant called Google. They pretty much say what to do, when to do it, and most importantly, how to do it. And seeing as though Google has gabillions upon gabillions of web pages to sort through, it must use a structured algorithm in order to organize the chaos. One factor in Google’s algorithm is links.

Links = Votes

Basically when a particular page links back to your website, you’ve earned a “vote” from the online community. The more votes you get, the more popular you must be, right? Well, while that may work for prom queen selection, it’s a little more complicated in the grown up world. The answer is: yes and no (I know, trick question).

You see, Google analyzes the popularity of a page based on the number AND the popularity of the pages that link to them. So not only do you have to be popular to win prom queen, but the people voting for you must be popular too! Hence, you become popular by association (The parallels to real life are astonishing, don’tcha think?). Similarly, trustworthy sites tend to link to other trustworthy sites. Respected news sites and government sites are good examples of this.

According to a survey, 81% of companies increased their link building spending over the last 12 months, and another 73% intend to increase their spending over the next 12 months. People are catching wind of the “Make Google Like Me” game, and they don’t want to lose to the competition. And you shouldn’t either. So, what tips should be considered when beginning your link building campaign? Well, we’ll tell ya.

Global Popularity

As mentioned above, the more links you have from other sites, the more popular you are. Just how far does that web of yours span? Work on making it larger and stronger.

Local Popularity

This refers to the popularity you have among others in your niche. Example: You manufacture coffee. You’ll gain much more popularity with links on coffee shop websites and other coffee-related sites, than you would a link on your best friend’s blog telling the world how wonderful your coffee is. Make sense?

Anchor text

This is anchor text. It is the highlighted portion of words that are visible when another page is hyperlinked into a post. These are important because Google, the smart little devil that it is, assimilates what the hyperlink (anchor text) says and what is actually in the content. It learns to associate those words with the content of the link.

Trust Rank

As stated previously, the more trustworthy the company you keep, the more trustworthy you will be – in the eyes of Google.

Link Neighborhood

Inversely, spam sites generally link to other spam sites. So if you have despicable neighborhood friends, you’re bound to be despicable as well.


Just as bread turns stale if left out, so do links. Times like these require a little refresher in order to maintain popularity. What we mean is, continue to link build to keep heads turning, and more importantly, Google smiling.

Social Sharing

We’re not sure how, but Google does take into account the social scene. The more shares and retweets you receive, the higher you jump on the totem pole of coolness. (Find out how to get more Facebook likes and shares!)

Also keep in mind that buying links is frowned upon. It’s considered a high-risk tactic. Big Brother will find out and he’ll slap you off your high horse by penalizing you. So, utilize these tips in order to boost your google authority through link backs.

Happy Linking!

By Lori Isbell

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Businessman Walking To The New Year 2014

Best Social Media Marketing Tips

Need a little help finding the best social media marketing tips?

Don’t know if any of the “rules” have changed?

We hope you’ve been following our blogs on all things social media. If so, you’ve heard our advice on topics such as inbound marketing, how to get Facebook likes, and landing pages, among others. If you’re new here, welcome! And don’t worry, you can catch up.

Today, we’re bringing you a little recap of “do’s” in the social media world. They’ll help make your life just a little less stressful (Don’t toss your Xanax – I said a LITTLE less stressful). This is a concise list of what’s uber-important for succeeding in social media this year, according to a contributing writer at Check it out: 20 Social Media Tips to Rule in 2014.

We’ve touched on many of these in our recent posts, but we feel they’re important enough to reiterate.

Pay particular attention to #9 (wink, wink).


By Lori Isbell

Need more info like this?  Let’s keep in touch!

Oh No

Social Media in Business: Avoiding Social Blunder

Ever wonder why some companies soar in social media and others fizzle out?

The companies that are truly successful with social media have their finger on the pulse of their audience. They know what to post, what topics will spark online interaction, and what their target audience needs. But more importantly, they know what NOT to do. Those successful companies know how to avoid social blunder. We’ll give you some insight into their social media savvy to help you grow your business through social media.

The Business Insider posted an article recently on social media mistakes. They polled some business execs via Twitter to identify the mistakes that people may not realize they’re making. We’ve picked a few of our faves and given you our take on them…

 5 Tips to Avoid Social Blunder

 1) Too much time spent on self-promotion –

People don’t want to hear about YOU or how great your company is. They want information. They want to hear what’s going on in your industry, but they really don’t care for narcissism. That’s not to say you can’t self-promote every now and then. No one can blame you for wanting to boast about being named “#1 nail salon in Florida” (That’s quite a feat!). But leave the bragging to a minimum.

 2) Blurring the lines between professional and personal –

Oh no. This could be considered social suicide. Remember that when people are reading posts from pages they’re following, they expect those posts to be related to that niche. It is never a good idea to intermingle business posts amongst posts about drinking your face off at the bachelor party on Saturday. Your goal with using social media is to attract possible clients/customers to your business, and for them to consider you an authority in your field. Blurring the lines between professional and personal posts does just the opposite. And frankly, posting drunken pics is just unbecoming.

 3) Airing bad feelings –

Ah, yes. The dirty laundry. Most humans find some inherent and irresistable urge to read about gossip (just look at the success of mags updating the world on the ruined lives of celebs)…..But this is not a good idea when you are trying to maintain a professional and authoritative status amongst your viewers. Along the same blurred lines of professional vs personal posts, don’t succumb to the urge to tongue-lash someone who has wronged you or your company. ALWAYS maintain a business-minded approach to any and all posts to avoid losing credibility with your audience.

 4) Expecting social media to do all the work –

Engagement is key with a social media strategy. The post itself is not the most important part of your marketing strategy, the subsequent interaction is! To think that you can set yourself/your company up on all the social channels and then never lift a finger again, is not only wishful, it’s delusional. Constant engagement is paramount to your success on social media channels.

 5) Not responding to customers –

This goes hand-in-hand with the previous category. You MUST treat your customers as a priority. Whether they are reaching out to you with a concern, complaint, or heck, even praise, you must never let their voice go unheard. That’s a quick way to lose engagement by that customer. And if you think that other followers won’t notice the interaction, rather, lack of interaction, then you need a lesson in Human Nature 101. Others will notice and they’ll get the impression that your business does not value the feedback of its customers. #socialblunder

There are many ways to market your business on social media channels, and just as many to avoid social blunder. The above listed tips are just a handful of the ones we think really hit home. To gain more insight, read the full article on the Business Insider website. Go a step further and find out what you SHOULD be doing to keep your fans engaged with How to Get Facebook Page Likes!

Questions, comments, concerns? Let us know! Your voice will be heard. :)

By Lori Isbell

Need more info like this?  Let’s keep in touch!

Keywords SEO key open shiny gold lock cylinder

5 Tips for WordPress SEO

Looking for the best tips to optimize your blog posts?

Need your blog to get noticed?

We’ll let you in on a few important secrets to the Search Engine Optimization (SEO) game. Well, they’re more like “tips” rather than “secrets”….I mean, a few thousand people may already be privy to this information. But we want YOU to know a little WordPress SEO how-to. So listen up!

The concept of SEO is multifaceted. There are many ways to spruce up your posts to get them viewed, but one of the most – if not THE most – important factor is: keywords. Your posts should be centered around a target keyword. When planning your post, it’s important to begin writing with the mindset that you are trying to promote a specific idea.

While we won’t get into the process of choosing an optimal keyword in this post, know that keyword research is not to be taken lightly. You want to use one that gets Googled. Because, after all, Google is where it’s at (in our humble opinion). There are several sites that can help you chose a great keyword, such as HubSpot and Google Adwords. Check ‘em out.

Once you have chosen a keyword(s), you can proceed to writing your post, infiltrating the word(s) where ever you can. You want to make the presence of the keyword(s) noticeable, while maintaining the integrity of the post by not over-saturating it with nonsensical keyword placement.

Now, on to the meat and potatoes of this post….

In order to optimize your post based on a focused keyword, there are several components that must contain the exact verbage of your keyword. Your post will show up on a Google search provided the keyword is written exactly as the “Googler,” if you will, types it into the search bar.

WordPress SEO components:

 – The Article Heading – The actual title of your blog/article.

 – The Page Title – (aka: SEO title) The link that you click on to visit a page in the search results.

 – The Page URL – The address to your page.

 – The Content – This is where you strategically plug those keywords, but only if it makes sense. To preserve readability, don’t try too hard. If you’re struggling to get that keyword in your content, it usually shows.

 – The Meta Description – The meta description is that descriptive line or two under the SEO title when you Google something. Ever notice it? That’s the meta description.

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Now that you are aware of the components, check out this handy dandy little plug-in called Yoast. Yoast is an excellent tool to use as a guide while optimizing your blog posts. The way it works is, you enter your focus keyword, and Yoast will analyze your post and let you know what you’re missing. It will show you how many times your keyword appears in all 5 of the above-mentioned categories.


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To delve a little deeper into the analytics, Yoast will give you a detailed page analysis by clicking the “Page Analysis” tab…

Screen Shot 2014-07-16 at 11.46.42 AM.png

You can also take it a little further with the “Advanced,” “Social,” and “Manual” tabs, but for the sake of learning the basics, the first two tabs should help you get a running start.

While there are many ways to optimize your blog posts, we utilize Yoast as a quick, reliable guide to ensure we are hitting our benchmarks in regards to the focus keyword(s). Best of all, it’s free!

 Having trouble narrowing down a topic to blog about? Take a peek at this helpful guide.

Do you use another plug-in for keyword analytics? Tell us about it!

By Lori Isbell

Need more info like this? Let’s keep in touch!

Light Bulbs

15 Best Categories for Blog Topics

Have you hit a mental road block?

Don’t have the faintest idea of what to write about?

You’ve set the mood to get those intellectual neurons firing….you’ve changed the TV from Jerry Springer to the “Best of Mozart.” You’ve put the dogs outside, made yourself a nice Colombian brew (or grabbed a brew from the fridge, if that’s your style), and snuggled up on your couch with your favorite blankie and your laptop. You’re ready to write…But first you check Facebook, Twitter, and Instagram….Ahem, NOW you’re ready to write….

You’re staring at the screen…….

Still staring…..

Hello? What are you doing!? Write!

Ah, yes my friend. You need inspiration and you need it fast. You’ve got a deadline to meet and staring at a blank screen will get you nowhere.

Mental road blocks happen to the best of us. The key is figuring out how to overcome them.

We have compiled a quick list of blog types to help you attempt to get those juices flowin’….

15 Best Categories for Blog Topics:

  1. The How-To – We live in a do-it-yourself world, people. Everyone wants to know how to do this and how to do that. Pinterest is all the craze lately because people love to be able to follow instructions and recreate a project, stand back, and admire their masterpiece with a sigh of achievement.
  2. The List – Such as this one. :) Give your reader ideas/suggestions on anything and everything. From activities for children on a rainy day to best excursions in Jamaica, the possibilities with this one are endless.
  3. The Resource – Compile some reputable resources on a particular topic, and instead of writing your own blog/review of that topic, post the links to allow readers to discover what they think for themselves.
  4. The Cheat Sheet – These are more commonly referred to as a Checklist or a To-Do list. The need for planning is human nature. Many people are visual learners/doers, therefore they are much more likely to accomplish their goals when they see it in front of them in black and white.
  5. The Review – Are you an unemployed wine connoisseur (aka wine enthusiast), a world-traveler, or just a knower-of-all-things? Write about it. Compile your favorites, review ’em, and rank ’em.
  6. The Controversy – You know those topics. The ones that other people have BIG opinions about. Light the fuse and run.
  7. The Infographic – These are great for visual learners. It’s like a picture book for adults.
  8. The Podcast Notes – If you’ve just watched a valuable podcast that you feel others could gain insight and knowledge, go ahead and share your notes in the form of a blog.
  9. The Video – Come across a video that you can use to help make your point? Use it! You could even team this one up with #6 and make it a controversial video.
  10. The Interview – Use past or present interviews to showcase a cause or corporation. You don’t have to have been the interviewer, but if you weren’t, make sure you give credit where credit is due.
  11. The Profile – This is an interesting type of post. The purpose is to spotlight an individual. You can make it strictly factual – like a mini biography – or add your opinions/comments into the mix. Either way, make sure to do your research. No one likes mis-information, especially the profiled subject.
  12. The Guest Post – If you’re ever really short on time and ideas, a guest post may just save you. However, be warned that utilizing guest posts does not happen with the snap of your fingers, or even over night. This takes a little planning and communication with the prospective guest blogger, depending on if you want an already-written blog or original information specifically for you. But once you have that dialed in, it may save you from conjuring up ideas for future posts.
  13. The Blog Series – These posts are dependent upon one another. They are essentially the sitcom episode that ends with “…to be continued…” (Don’t you just hate those?) Usually in groups of 3 or more posts, they give a continuance of information from one post to the next.
  14. The Comparison – Ever wonder how cow milk compares to goat milk? We don’t either, but somebody may. And that somebody may be you. Write about what interests you. Hey, if goat milk interests you, there’s bound to be others out there researching whether they should make the switch or not. Point being, do a little research and cross compare 2 (or more) products.
  15. The Comedy Show – Ahh, lastly, a long-time favorite. The humorous post. In this day and age, there’s enough seriousness to dampen even the brightest of spirits. Laughter is the best medicine, right? So give your readers a healthy dose.

Hopefully you’ve found this list helpful. When you’re staring at that blank screen, it may just give you the jumpstart you need to get creative.

Take it one step further and check out these suggestions for intriguing Facebook posts and incorporate your blog!

Want to add your two cents? Feel free to comment below!

By Lori Isbell

Need more info like this? Let’s keep in touch!

Social Media Buttons

How do I promote my blog? [Infographic]

Want to drive traffic to your blog?

Want to ensure that people will share it?

You’ve written your blog post. You’ve posted it on your WordPress/website. With a sigh of relief, you kick your feet up on the coffee table with arms crossed behind your head, eyes closed.

You drift off into an Alice in Wonderland type of dreamlike state. You see “like” and “share” bouncing off clouds. “Retweet” materializes in the sky from the fireworks off in the distance. Everyone you encounter says, “Hey! Great blog post!” and “Thanks for blogging about your extensive knowledge”…or “YOU are the smartest person alive!”…….Ahhhhhh, this IS the life, you concede. But then the faint sound of dog barking in the forest entrances you. You begin to follow the unmistakably familiar tune to a hole in the sky. (What? A hole in the sky? Whatever, this is awesome). So you climb a ladder that has magically appeared in front of you. And as you emerge from the rabbit hole that you so gracefully squeezed through, you realize: the dog that’s barking is yours. He’s outside, tearing up every panel of your screen enclosure because he’s chasing a squirrel – he’s never going to catch that squirrel. Why won’t he learn?

So, to dissuade the propensity to strangle Rover, you decide to check your blog post. You can’t wait to see the comments, shares, likes, and retweets. I mean, come on, who wouldn’t LOVE your post?! No one, that’s who.

But when you check your post – nada. Not one comment. Not one share. Nothing. “Oh, wait, I need to refresh the page. Duh”……….[crickets]……..nothing. You check the clock. You’ve been asleep for 3 hours?! Whaaaaaaaat? Secretly loving that you got in an amazing nap, you wonder why the heck no one has seen your blog. And if they have, why on Earth didn’t they like it?

Truth is, it’s not because your content is weak. Well, maybe it is, but to give you the benefit of the doubt, it’s not. It’s because you have done nothing to promote that blog! You may have just written the epitome of all blogs, but it’s just sitting in the blogosphere with all the other blogs, waiting to be viewed. You need to make others see it. So you think,

“How do I promote my blog?”

Well, funny you should ask. I happened to have found a sweet, super simple little infographic that is sure to help you get the views that you’ve dreamt about. The folks over at made a dummy-proof guide to the steps you should take AFTER your blog post is written. And by dummy, I mean me. Hey, everyone needs a little help now and then. 😉

Enjoy, and you’re welcome.

Content Marketing Routine After Publishing A Post (infographic)
Get more content marketing advice at


Want to know how to get more Facebook likes for your post? This article is JUST what you need!

By Lori Isbell

Need more info like this? Let’s keep in touch!

My Blog Button On The Keyboard Key Close-up, Keyboard Keys

Best Blog Directories

Looking for new ways to promote your blog?

Trying to break into the blogosphere with exciting new content?

Want to gain online authority?

A blog directory may be just the ticket.

So you’ve established your blog – or maybe you’re trying to –  and you’re not sure how to get your name out there. Besides social media sites, like Facebook, Twitter, LinkedIn, etc., and marketing yourself on your own website, it may be time to incorporate a little more narcissism. Yes, narcissism.

We live and work in a dog-eat-dog world, folks. Which means, you’ve gotta be your own biggest fan. Be your own cheerleader. Be your own sports agent. You’ve gotta jump up and down, flailing your arms, while screaming, “Pick me! Pick me!….Put me in coooaaaccchhhh!” And we feel that submitting your awesome content to a few of the best blog directories will help you get in the game.

The basis behind these sites is pretty simple, yet genius at the same time: You submit your blog posts to a site, where it gets indexed and becomes searchable for others who are browsing the site. Easy peasy, lemon squeezy.

Whether you’re trying to drive traffic to your website/blog for potential customers, trying to gain a loyal following, or trying to get picked up by other companies as a content writer, this is a great place to start. Most of them are free, but others require a membership that entitles you to some perks. We’ve found a great list that was created by SEJ (Search Engine Journal) that we feel gives a simple breakdown of each site. So, take a look, visit the sites, and see which ones best fit your needs. Don’t be afraid to utilize several different sites to see which ones are capturing your target audience.

23 Blog Directories To Submit Your Blog To

Once you’ve driven the traffic to your site, find out the best ways to convert that traffic into leads!

Happy Blogging!

By Lori Isbell

Need more info like this? Let’s keep in touch!

Spelling Concept

What is the writing process?

Writing. It’s an age-old process. We learned it in school. We’ve written tons of useless papers in an attempt to perfect it. Some of us are good at it. And some…well, not so good. But that’s ok! Writing usually requires practice. And as with most things, practice makes perfect, right?

So, what is the writing process?

Anytime you sit down to write – whether it’s an essay, short story, novel, or in many cases nowadays, a blog – your process of writing usually follows some sort of guideline. For many experienced writers, this guideline is engrained. They don’t have to think about the process because it comes naturally. But less-experienced writers may need their guidelines written out in front of them in order to keep them on track.

So whether you’re new to this game called “writing” or if you’d just like a short refresher to reorganize your mental files, here’s an easy 7-point guideline to spark your writing spree.

1. Prewriting

This is a fancy way of saying “everything that happens BEFORE you actually begin writing anything.” Easy enough, right? This mostly entails entertaining your rambling thoughts, browsing your mental stockpile of abandoned knowledge, or summoning inspirational ideations. More simply: you’re brainstorming. You may have a topic that you want to write about, but if you don’t, this is the stage where you think it up. Sometimes this can be the most cumbersome step in the process. If you’ve ever sat down to compose a creative writing piece, and all you managed to think about was the mating habits of elephants (why are you thinking about that?), you’re not alone. Don’t get discouraged. Just keep thinking.

Also included in prewriting is your research. But don’t let the word “research” scare you. You’re not gonna get swatted on the hand by Mrs. Finkelstein for not learning everything there is to know about, well, the mating habits of elephants. You just need to research what you want to write about and find factual information.

 2. Outlining

After the mental anguish of brainstorming and researching, your next step is to outline your information. This will keep you on track for the duration of your writing. If you find yourself getting sidetracked, just go back to the outline to regroup and refocus. Remember to outline your writing so as to ensure readability. It must flow to keep a reader’s attention.

 3. Drafting

Here is where you actually put pen to paper (or fingers to keyboard) and commence your writings. This is also known as the rough draft. During this phase, don’t stress too much about misspellings, grammar, or flow. Just get those ideas down on paper. I’m sure you’ve had those moments when a really good thought pops into your mind, only to be lost when you answer a phone call or your pizza rolls are ready. Even if it doesn’t make sense yet, write it down.

 4. Revising

At this point, you have a bunch of sentences written down, which may look like a foreign language to someone other than you. Now is the time when you read through your rough draft and make the changes necessary to make it readable. Cross out, add in, delete, delete, delete….These are all done during the revision step.

 5. Editing

Here is where you need to become, or enlist the help of, the grammar police. Any spelling mistakes, grammatical errors, punctuation oversights, etc. will all be corrected now. Take your time editing your work. Sometimes one misspelling can destroy a reader’s perception of your credibility. And commas should never be taken for granted! Cuz “Let’s eat, Grandpa!” is one comma away from cannibalism – “Let’s eat Grandpa!”

Tip: Often times it helps to print a hardcopy of your work for editing. Seeing it in black and white vs. scrolling the computer screen may help mistakes jump out atcha.

 6. Polishing

During this stage is when I like to add character to my writing. Now’s the time to add images or a fancy signature at the bottom. You may want to italicize or bold some words to affect importance. You may also wish to insert your call-to-action or outbound links if this is a business piece. Make it shiny and pretty by “polishing” it.

 7. Publishing

Alas! You’re finished. Well, almost. But this is the easy part. After your ducks are all in a row, and your work is polished and sparkly, it’s time to publish. This entails submitting to your publisher via email, mail, fax, etc. If you’re blogging, it involves posting it on your site. Whatever your medium, go ahead and get rid of that thang!

Always give ample thought and planning to your writing. A well-thought-out post will always shine over a mish-mash of last minute fluffery. Remember to take into account how long your blog or article should be and who comprises your audience. These will help you breeze through the above steps.

Happy writing!

By Lori Isbell

Have any of your own unique rituals or steps? Let us know!

Need more info like this? Let’s keep in touch!

What You Need To Know

Blog Writing Service: 3 MUST-Haves

Do you want to add blogging to your business template?

Do you have industry knowledge that you’d love to share with the world but your writing is the undiscovered cure for insomnia?

Do you feel as though there aren’t enough hours in the day?

If you happily (or maybe begrudgingly) nodded your head while reading any of the above, it may be time to get yourself some help. Whether you are a long-standing leader in your field or the new kid on the block, there’s no shame in throwing in the towel and begging for seeking an “outsider’s” assistance.

YOU know that you possess highly-sought-after industry knowledge in that vortex of a noggin, but the time has come to shout it from the rooftops. It’s time that you get your business (or personal) blog up and running in order to increase traffic to your website, thereby potentiating conversions. But you’re so busy. How will you ever accomplish this?? Three words:

Blog Writing Service.


In this day and age, you can hire someone to do anything from walking your pet squirrel, FeFe, to caressing and stimulating your…….plants…… (what did you think I was going to say?). Err, anyway. Publishing blog posts to ensure personal or business gain should be no different.

Therefore, I’ve created a VERY simple guide to choosing a blog writing service.

(I’ve even thrown in a quick comparison for good measure.)

Blog writing service MUSTS:

  • Unique content – You don’t want a run-of-the-mill blog that thousands of people around the globe are also claiming as their own.
  • SEO and keywords – If you’re paying someone to write blog posts for you, you should demand that they are specific to your niche. The blogs should be centered around one or more keywords that you’d like to focus on for that post. This increases the chances that when someone googles something that you just so happen to have a blog post about, it comes up in their search results. The process of proper use of keywords is one component of Search Engine Optimization (SEO).
  • Blog Post ownership – Make sure that you, and only you (and your business), OWN the blog post. You want the posts in your possession, and available to edit, copy, remove, or even destroy if you so desire. (Although if you want to destroy it, I’d recommend finding a new blog writing service!)

That’s IT! Obviously there are many other factors that go into making your decision, but I feel as though the above are non-negotiable in order to get the most bang for your buck – and more bucks headed your way.

I’ll leave you with several that I ran across, all with similar features and varying price points. Remember, these are being compared for their blog writing service only. Many companies go beyond blog writing by offering a complete SEO campaign, social media management, and much, much more.

  • – They write your blog posts with the keywords by your suggestion. Then,  they send you several posts to choose from, you pick the one you like, and you post it to your website. Cost: $89/mo (one post per week)
  • – Unique content with keywords. Only allow one revision per post (if you review it, and want THEM to change something). Cost: $150/mo (one post per week)
  • – Offers 3 tiers of varying quality of writing. Offers two types of membership – one with a $50 deposit, the other with a $2500 deposit. Cost: $22.90 for a “4-star” writer’s 400 word post. The price you pay directly correlates with the quality of the writing.

This should give you a little insight into the type of service and the associated costs. Always give due consideration to pros and cons of each service prior to selecting the perfect blog writing service for you and your business.

More tips on blogging.

By Lori Isbell

Need more info like this? Let’s keep in touch!

blogging for business growth

Blogging: A Must For Business Growth

Want to drive potential customers to your website?

Want to start generating sales leads from that traffic?

Want to get your name out there and dominate your industry?

If you’ve answered yes to any of these questions, then blogging is your diamond in the rough. If you’ve already started blogging, kudos to you! You have embraced modern technology and are on your way to business growth. But if you haven’t, what are you waiting for?

Why haven’t some businesses jumped on the blogging bandwagon yet?

  • They don’t realize the value of blogging.
  • They don’t know what a blog is or how to establish one.
  • They don’t have anyone to write the content for the blog.
  • They don’t have the time.

There are obviously a multitude of other factors that go into the decision-making process. But if you fall into any (or all) of the above, then read on my friend.

The value of blogging is proving itself time and time again. The world wide web used to be a bunch of websites that you could reference for information, play games or find a local business. But it has since evolved into an ever-changing megadome of information, advice, sales pitches, product transactions, social media and BLOGS! If done right, blogs can drive traffic to your website and potentially grow your business exponentially.

To put this in perspective, check out this article for some examples – The World’s 50 Most Powerful Blogs.

This article was written a whopping 6 years ago and even then, the power of blogs was all the rage. Recognize any of those names? Imagine if they hadn’t taken that leap of faith and started blogging. Do you think they’d be as successful today? The proof is in the pudding.

These companies have become powerhouses because of BLOGGING!

What is a blog?

So, a blog is quite simple actually. Anyone can do it.  It can be as long or as short as you wish and best of all – it’s very inexpensive and can be done completely free on Simply put, a blog is a single page of text on your website that focuses on one topic and is meant to provide value to the reader.  That value may come in the form of entertainment, education, opinions, tutorials or reviews (just to name a few), but they all offer VALUE.  It can be jazzed up with images, videos, etc, but in its simplest form, it’s a single page of text.

Blogging began as more of a journal or diary of one’s thoughts. Bloggers would use their blog as a platform to vent frustrations, share knowledge or merely express themselves artistically. That kind of blogging still exists, but it has evolved into a gold mine for businesses. It has become a ginormous blogosphere of interlinking articles and blogs giving people real information…the kind you go Googling for.

How does it increase traffic to your site?

Who better to answer those questions that are typed into the Google machine everyday than you and your business? See, blogging is a marketing medium that allows you to establish yourself and your business as an expert in your field. You’re not interrupting anyone’s favorite TV show with a commercial or annoying them with pesky radio ads while they drive to work. You’re simply in the right place at the right time when people are looking for info that you’ve got!

Think about what you do as a consumer before any substantial purchase… research it!  Some purchases warrant more research than others, of course, but chances are you’re gonna ask Google about it before you go marching into the store or scheduling an appointment.  If I’m in the market for a new pool, I might Google “best pool builders in south florida”.  Guess who’s gonna show up in my search results?  That’s right…..the pool company who has a blog and discusses these topics!  I’ll probably check out the link and if I find it helpful, I just may start clicking through the website.  It is here folks, where a lead is born and all you did was write about something you knew.

THIS is how blogging can grow your business.

Of course, there is a lot more to the mechanics of developing a successful blog.  Writing REALLY good content is one thing….getting Google to throw you a bone is another.  But, that’s another blog post for another day.  Just understand that when blogs are well-written and valuable information is shared, people learn to trust you and are ultimately more likely to become paying customers.

And even better is when they trust you enough and find you credible enough to share your information with their friends and family!  The word of mouth advertising you will get through social media is absolutely priceless!

So get out there and start blogging!

By Lori Isbell

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