Think about social media in real life terms. Would you rather be Lebron James or just an average player at 3 different sports? There’s Facebook, Twitter, LinkedIn, Google+, YouTube, Instagram, Vine, Pinterest, Vimeo, Slideshare…the list could go on and on. Don’t try to be a hero!
It’s not humanly possible to have a presence on every single social network and do it well…unless you have a small army of employees and a hefty budget. But, outside of that Utopia, you have to pick and choose the ones that are most likely to help achieve your social marketing goals.
The Big 3
Pretty much everyone should be on Facebook. It is sort of the grandfather of social networks right now. Twitter and Google+ are also staple networks that almost every company should include in their strategy. Google+ is still on the up and up, but just like Facebook and Twitter, it too, will blow up one day and you need to be there when it does. Furthermore, Google+ offers major benefits where SEO (Search Engine Optimization) is concerned. So, even if you’re not getting any social engagement on Google+ (yet), the ‘ole Google machine is crawling your posts and helping you get found in those search results.
B2C (Business to Consumer)
After those big 3, the best social media sites for your business depend what type of business you have. If you have highly visual products like clothing, food, and art, you should — no you must — be on Instagram and Pinterest. These visually appealing sites are highly effective for B2C (Business to Consumer) businesses and some B2B (Business to Business) businesses. YouTube is also a big player with these types of businesses.
B2B (Business to Business)
On the flip side, LinkedIn and Slideshare are vitally important for B2B businesses as that is where a more attentive audience resides for you. People on LinkedIn and Slideshare are not browsing for the funniest Hump Day picture or looking for a great broccoli casserole recipe. They are in search of information and business connections. And just like YouTube works for B2C, it can also be a valuable tool for B2B.
How to Decide
A great way to determine where you need to be is to find out where your competitors are and more importantly, where your customers are! Get on Facebook, Twitter, Pinterest and Google+ and start poking around. If you find all of your competitors on any one given site with a solid following and current profile, our advice is to hurry. You have a lot of catching up to do. Likewise, if you don’t find your competitors on a network you know you should be on, our advice is to run, don’t walk. A huge opportunity awaits to get ahead of the other guys and make waves in your industry. It won’t be long before everyone figures it out, so get out ahead of that pace car!
This is not to say that your business couldn’t benefit from all social networks in some small way. But, maintaining each social profile takes work…a lot of it. If you spread yourself too thin, you won’t be effective on any one network and will not get the results you want. So, it’s best to pick 3-4 networks that show the most promise in your industry and then expand your horizons when you master those and feel you have the resources (aka manpower) to take on more.
Need Some Help Deciding?
Want some help deciding which social networks you need to be on? Just click the Get Help button below and we can guide you in the right direction….even if you don’t want or need our services! How do ya like them apples?