Blogging used to be a popular outlet for the average Joe to express his opinion about everything from Tic Tacs to healthcare reform. But now, blog writing is an essential part of any digital marketing campaign as well as your overall online footprint.
In fact, if you don’t have a blog, you’re missing out….BIG time.
Now, you might be thinking, “I never even read blogs. Why does my business need one?” Well, the answer to that is twofold. The first reason is to become a thought leader in your industry and the second is for SEO (Search Engine Optimization) purposes.
Become a Thought Leader
The whole idea behind blogs is to offer valuable content to your readers (aka potential customers), solve their problems and eventually create lifelong customers who value your credibility. It’s called Inbound Marketing. When every aspect falls into place, your readers turn into cheerleaders for you, start telling their friends and you get the best form of advertising out there…word of mouth. This comes in the form of not only spoken recommendations, but also social media shares, backlinks and mentions on Twitter, among other things. The sky is the limit with a blog!
And then there’s the SEO advantages to blogging. Search engines are giving more clout to websites delivering great content than ever before. They want you to be fresh, consistent, valuable and relevant so that when someone searches a specific phrase, they (search engines) are doing their job by answering questions and solving problems. Their focus is on the user experience and they want you to make them look good! Don’t fight it. It’s a win-win for everyone.
So, how do you develop a successful blog? Besides being consistent and offering valuable information in your blog posts, there’s a whole slew of things you can do to make your blog posts more attractive to the search engines like using specific keywords that produce heavy traffic (clicks), choosing the right title, adding keyword-rich meta descriptions, using eye-catching pictures, adding inbound and outbound links and using Google Authorship. All these things help boost your rankings on the search engines, which means more exposure, more leads and ultimately more business.
You got all that?
The truth is that blogging is a lot of work. You have to be committed, diligent and driven to stay on top of it. That’s where our blog writing services may come in handy! We can create a blog post (or posts) for you with the rough content you provide from start to finish. We do all the keyword research, find the images and construct a carefully thought out title. It’s called ghost writing. This means that we write the content on your behalf without any visible credit so you can focus on running your business. People do it all the time for a number of reasons.
But, if you prefer to keep this task in-house, we can also work alongside your team to develop a blogging strategy and mentor them through consulting sessions. The choice is yours!
Contact us today to discuss the best option for you and start developing a killer blog!