Posts Categorized: Social Media

Link

Beginner’s Guide to Link Building

Not sure what link building is?

Even more confused on how to accomplish it?

Well, you’re not alone….Link building is one of the most difficult tasks that an SEO professional faces each day. That’s right – it challenges professionals. So it’s not hard to imagine how the novice would run for the hills at the thought of a link building campaign.

In a very small nutshell, link building is an online form of promotional marketing, whereby you find great websites (content) to link your website/brand/company/content to. You are essentially attempting to spin an SEO spiderweb that reaches across the vast expanse of the world wide web. The larger your web, the more you’ll “catch,” so to speak. Ever seen Charlotte’s Web? Be Charlotte – steady, methodical, with fierce determination.

Ok, so……On the internet, there is this mega-giant called Google. They pretty much say what to do, when to do it, and most importantly, how to do it. And seeing as though Google has gabillions upon gabillions of web pages to sort through, it must use a structured algorithm in order to organize the chaos. One factor in Google’s algorithm is links.

Links = Votes

Basically when a particular page links back to your website, you’ve earned a “vote” from the online community. The more votes you get, the more popular you must be, right? Well, while that may work for prom queen selection, it’s a little more complicated in the grown up world. The answer is: yes and no (I know, trick question).

You see, Google analyzes the popularity of a page based on the number AND the popularity of the pages that link to them. So not only do you have to be popular to win prom queen, but the people voting for you must be popular too! Hence, you become popular by association (The parallels to real life are astonishing, don’tcha think?). Similarly, trustworthy sites tend to link to other trustworthy sites. Respected news sites and government sites are good examples of this.

According to a Moz.com survey, 81% of companies increased their link building spending over the last 12 months, and another 73% intend to increase their spending over the next 12 months. People are catching wind of the “Make Google Like Me” game, and they don’t want to lose to the competition. And you shouldn’t either. So, what tips should be considered when beginning your link building campaign? Well, we’ll tell ya.

Global Popularity

As mentioned above, the more links you have from other sites, the more popular you are. Just how far does that web of yours span? Work on making it larger and stronger.

Local Popularity

This refers to the popularity you have among others in your niche. Example: You manufacture coffee. You’ll gain much more popularity with links on coffee shop websites and other coffee-related sites, than you would a link on your best friend’s blog telling the world how wonderful your coffee is. Make sense?

Anchor text

This is anchor text. It is the highlighted portion of words that are visible when another page is hyperlinked into a post. These are important because Google, the smart little devil that it is, assimilates what the hyperlink (anchor text) says and what is actually in the content. It learns to associate those words with the content of the link.

Trust Rank

As stated previously, the more trustworthy the company you keep, the more trustworthy you will be – in the eyes of Google.

Link Neighborhood

Inversely, spam sites generally link to other spam sites. So if you have despicable neighborhood friends, you’re bound to be despicable as well.

Freshness

Just as bread turns stale if left out, so do links. Times like these require a little refresher in order to maintain popularity. What we mean is, continue to link build to keep heads turning, and more importantly, Google smiling.

Social Sharing

We’re not sure how, but Google does take into account the social scene. The more shares and retweets you receive, the higher you jump on the totem pole of coolness. (Find out how to get more Facebook likes and shares!)

Also keep in mind that buying links is frowned upon. It’s considered a high-risk tactic. Big Brother will find out and he’ll slap you off your high horse by penalizing you. So, utilize these tips in order to boost your google authority through link backs.

Happy Linking!

By Lori Isbell

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Facebook "Like" Button

Is The Facebook Like Button Ruining Your Life?

What if every time you hit the Facebook like button you had to call the respective business and tell them their products interest you and then ask them for other recommendations of similar businesses so you could call them and tell them of your impending interest in their products or services?  Sounds crazy, right?  I think so!  So, why are we so apt to dole out this information on Facebook and do we fully understand the impact this can have on our lives?

To start, let me say – “I get it” – the Facebook “like” button can be a sexy beast.  It’s so easy, quick, and mindless.  It allows people to show support, sympathy, interest, approval, humor, or agreement just to name a few.  But something we all need to understand is that every time we click “like” we are sending information back to Facebook so they can alter the algorithm that’s responsible for the information they spit out to us.

The 48-Hour Test of the Like Button

Matt Honan recently wrote an article about his experience and resulting effect from liking everything on Facebook within a 48-hour period.  The results were astonishing and quite disturbing to be honest.  I’ll let you read the article in full (it’s a worthy investment of your time) but in a nut shell his Facebook feed was overrun by everything commercial, even more specifically, news sites.  He saw fewer and fewer of his friends’ posts (despite liking all of his friends posts during the time period) and he found himself pigeon-holed into a newsfeed that would swing from tea-party conservative to the most liberal of left-wingers.  This was because Facebook took the information he was giving them through his “likes” and started pushing more targeted ads to him.  Now, why they removed his friends posts and only showed him predominantly commercial stuff – I think that’s pretty obvious – money talks – and that’s all I think we need to mention on that front!

Ironically, Facebook became a place he didn’t “like” very much and from the sounds of it – it wasn’t very “social” at all….hmmmm.  Even more disheartening was the point that Honan touched on about the potential pitfall of surrounding yourself with ideology that fits so nicely into your little box of personal preferences.  I think anytime you surround yourself with so much of what you “want” to hear you start missing out on what you “need” to hear.

The Like Button Is Not a Good Confidant

Now, if you’re thinking “no big deal if my newsfeed gets overrun with stuff I’m interested in, I’m OK with that” then super for you, but are you also comfortable with those “likes” revealing things about your identity that you don’t feel are necessarily “public knowledge”?  Raphael Satter wrote an article back in 2013 highlighting a study by the National Academy of Sciences regarding the assumptions derived from 58,000 Facebook user’s “like” patterns.  Here are a couple excerpts of interest:

“The study found that Facebook likes were linked to sexual orientation, gender, age, ethnicity, IQ, religion, politics and cigarette, drug or alcohol use. The likes also mapped to relationship status, number of Facebook friends, as well as a half-dozen different personality traits.”

“Among the more poignant insights was the apparent preoccupation of children of divorce with relationship issues. For example, those who expressed support for statements such as “Never Apologize For What You Feel It’s Like Saying Sorry For Being Real” or “I’m The Type Of Girl Who Can Be So Hurt But Still Look At You & Smile” were slightly more likely to have seen their parents split before their 21st birthday.”

While Facebook’s Frederick Wolens downplayed the significance of the study, others applauded it.  I’m sure there’s some truth, or rationale, to both sides but it does beg the question, “Are we revealing too much?”

I think there’s multiple ways to look at this phenomenon and no which way is “right” or “wrong” but rather a measure of personal allowance.  I’m not comfortable with Facebook or BuzzFeed or Kohl’s knowing my personal preferences and for that reason, I withhold MANY “likes” from businesses I do frequent just to maintain a certain level of privacy.  But other people may revel in the fact that their newsfeed is 100% republican news sources or that they always know the drink specials at their favorite downtown bars – to each his own! The main thing we all need to understand is that even the smallest of acts – like hitting “like” – has a BIG impact on your target-ability and may, over time, get you sequestered to a small niche of business and personal information that isn’t necessarily representative of the world around us.  It’s certainly food for thought!

Of course there’s always a “healthy” dose of “likes” to be had and if you’re looking to run a healthy business campaign to attract potential customers, we’ve got you covered in our blog about “How to Get Facebook Page Likes”

What’s your thoughts about the “like” button? Share them below!

By Nikki Blews


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Benefits of social media marketing

7 Benefits of Social Media Marketing for SMB’s

Let’s do this backwards.  Normally I would list 4 decent benefits of social media marketing, build you up to the big climax and then lay the big one on ya! But, not today. Today, we’re going to cut the crap and get right to it.

So, you wanna know the MAIN reason you and your business need to be active on social media?

And if they’re not, you’re missing the point.

Those fury cat pics are cute and the “Happy Friday” posts will probably get you some Likes. Oh and the video of Jimmy Kimmel performing the History of Rap with Justin Timberlake is sure to be a crowd pleaser, but where are all those posts getting you?  How much money are you making from them?

No answer required here.  Those were rhetorical questions.

You need to concentrate on posting original content created by you that takes your fans off of Facebook or Twitter and onto your website blog. And when you’re not promoting a blog post, you need to be directing your fans and followers to landing pages on your site. I’m not just talking about a page on your website that people “land” on. I’m talking about a webpage specifically designed to capture leads that has a free offer in exchange for an email address (and sometimes more info).

To learn more about landing pages and how to create a killer one, check out Chapter 3 in our FREE eBook “The 30 Greatest Lead Generation Tips, Tricks and Ideas.”

Other Benefits of Social Media Marketing

Increased Exposure: Obviously, this one goes without saying, but the power of social media is extraordinary in terms of reaching a lot of people with minimal effort. It is the perfect outlet for promoting your useful, relevant and timely content.  But, it better be all 3 of those things or your fans will start dropping like flies.

Getting to Know Your Customers: If you post intriguing material, fans will tell you what they think. And those comments are priceless when you are trying to discover who your ideal customer is, what they need, what they want and how you can help them. Social media gives you the opportunity to engage and interact with your fans not as a business, but as a human running a business. This is an easy way to set yourself apart from your competition because many of your competitors are not taking advantage of this.

Social Listening: There so many tools out there now that allow you to monitor conversations, hashtags and keywords of your choosing across multiple social media channels. There’s Hootsuite, Tweetdeck, Sprout Social, Social Mention, Hubspot, etc.  The list could go on and on. Find one and use it!

Why should you care what everyone else is saying?  Suppose you have a local liquor store and you monitor words like #party, #rum, #goodtimes, etc.  Then, when someone tweets out “Getting ready to make my famous rum punch for our New Year’s Eve party!”, you can tweet back with a discount or some special deal to draw them into your store instead of a big guy like ABC Liquor.

Perhaps even more opportunistic is monitoring social feeds for your competitors’ names. Now-a-days, the first thing people do when they have a bad experience with a company is take to Twitter or Facebook to vent their frustration. Be there to offer a better alternative and be the hero.  Timing is everything in life and social media marketing is no different.

Social Proof: Your website tells people what you want them to know. Social media tells people what they want to know. Your website is going to look like a glowing resume of all your strengths….and it should! But, the interactions you have with your fans on your social profiles speak the truth….volumes of it. And you’re crazy if you don’t think that consumers check you out on social before buying from you. So, start capitalizing on it!

Marketing Budget Savings: Everyone has their panties in a bunch over Facebook only allowing less than 5% of your fans to see your posts. It’s not fair….I agree. But, the truth of the matter is that even though you now have to “pay to play”, it’s still cheaper than running magazine ads, tv commercials and radio ads. Plus, when you run an ad on Facebook (for example) you can choose your target audience right down to the type of food they like. You can’t control who picks up a magazine or hears your radio ad on the way to work.  You know the general demographics of their readers/listeners and hope the right people see/hear your ad.

SEO: The text you fill in under the bio section of your social media profile is SEO gold when optimized properly. Think of each one of your social profiles as another opportunity to rank for your keywords. Google crawls your profile bios much the same way it crawls your website pages in order to deliver the most accurate search results for Googlers. In addition, Google gives serious weight in search results to websites who have a Google+ page.  So, while its hard to picture Google+ as a social network like Facebook right now, the SEO benefits of it are crystal clear. Don’t miss this boat….you’ll be kicking yourself down the road.

How about you?  Have you personally experienced any of these benefits of social media marketing?  I’d love to hear about them in the comments below.

By:  Kelly Gretzinger

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Businessman Walking To The New Year 2014

Best Social Media Marketing Tips

Need a little help finding the best social media marketing tips?

Don’t know if any of the “rules” have changed?

We hope you’ve been following our blogs on all things social media. If so, you’ve heard our advice on topics such as inbound marketing, how to get Facebook likes, and landing pages, among others. If you’re new here, welcome! And don’t worry, you can catch up.

Today, we’re bringing you a little recap of “do’s” in the social media world. They’ll help make your life just a little less stressful (Don’t toss your Xanax – I said a LITTLE less stressful). This is a concise list of what’s uber-important for succeeding in social media this year, according to a contributing writer at Forbes.com. Check it out: 20 Social Media Tips to Rule in 2014.

We’ve touched on many of these in our recent posts, but we feel they’re important enough to reiterate.

Pay particular attention to #9 (wink, wink).

Enjoy!

By Lori Isbell


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Oh No

Social Media in Business: Avoiding Social Blunder

Ever wonder why some companies soar in social media and others fizzle out?

The companies that are truly successful with social media have their finger on the pulse of their audience. They know what to post, what topics will spark online interaction, and what their target audience needs. But more importantly, they know what NOT to do. Those successful companies know how to avoid social blunder. We’ll give you some insight into their social media savvy to help you grow your business through social media.

The Business Insider posted an article recently on social media mistakes. They polled some business execs via Twitter to identify the mistakes that people may not realize they’re making. We’ve picked a few of our faves and given you our take on them…

 5 Tips to Avoid Social Blunder

 1) Too much time spent on self-promotion –

People don’t want to hear about YOU or how great your company is. They want information. They want to hear what’s going on in your industry, but they really don’t care for narcissism. That’s not to say you can’t self-promote every now and then. No one can blame you for wanting to boast about being named “#1 nail salon in Florida” (That’s quite a feat!). But leave the bragging to a minimum.

 2) Blurring the lines between professional and personal –

Oh no. This could be considered social suicide. Remember that when people are reading posts from pages they’re following, they expect those posts to be related to that niche. It is never a good idea to intermingle business posts amongst posts about drinking your face off at the bachelor party on Saturday. Your goal with using social media is to attract possible clients/customers to your business, and for them to consider you an authority in your field. Blurring the lines between professional and personal posts does just the opposite. And frankly, posting drunken pics is just unbecoming.

 3) Airing bad feelings –

Ah, yes. The dirty laundry. Most humans find some inherent and irresistable urge to read about gossip (just look at the success of mags updating the world on the ruined lives of celebs)…..But this is not a good idea when you are trying to maintain a professional and authoritative status amongst your viewers. Along the same blurred lines of professional vs personal posts, don’t succumb to the urge to tongue-lash someone who has wronged you or your company. ALWAYS maintain a business-minded approach to any and all posts to avoid losing credibility with your audience.

 4) Expecting social media to do all the work –

Engagement is key with a social media strategy. The post itself is not the most important part of your marketing strategy, the subsequent interaction is! To think that you can set yourself/your company up on all the social channels and then never lift a finger again, is not only wishful, it’s delusional. Constant engagement is paramount to your success on social media channels.

 5) Not responding to customers –

This goes hand-in-hand with the previous category. You MUST treat your customers as a priority. Whether they are reaching out to you with a concern, complaint, or heck, even praise, you must never let their voice go unheard. That’s a quick way to lose engagement by that customer. And if you think that other followers won’t notice the interaction, rather, lack of interaction, then you need a lesson in Human Nature 101. Others will notice and they’ll get the impression that your business does not value the feedback of its customers. #socialblunder

There are many ways to market your business on social media channels, and just as many to avoid social blunder. The above listed tips are just a handful of the ones we think really hit home. To gain more insight, read the full article on the Business Insider website. Go a step further and find out what you SHOULD be doing to keep your fans engaged with How to Get Facebook Page Likes!

Questions, comments, concerns? Let us know! Your voice will be heard. :)

By Lori Isbell


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What Social Media Sites Should My Business Be On?

What Social Media Sites Should My Business Be On?

When it comes to social media, it seems all we hear these days is Facebook, facebook, facebook…and maybe a Google+ and Twitter every now and then. Facebook is the “popular” kid in high school, yet no one really knows why (or cares?) but they sure do want to be besties.  Of course, there’s the overwhelming stats like the fact that there’s 1.28 billion (yes, that’s billion with a “B”) users and 609 million daily users, as reported by TechCrunch, which is impressive for sure, but does that mean Facebook is right for you and your business?

In order to answer this question correctly, you need to ask yourself “Where are my customers?” If you don’t know the answer to this, stop reading, figure it out, and then come back.  The reason for that is obvious – you can be the best marketer in the world, but if you’re speaking to an audience that isn’t interested, you may as well pack up your marbles and head home.  I equate it to McDonald’s offering apple slices as a side to a burger – if I wanted to eat healthy, I wouldn’t be ordering a big mac from a fast food chain.  Their intentions and offering may be good, but they’re marketing it to the wrong clientele.  You take those same apple slices and sell them at a farmers market down the street – now you’ve got yourself some paying customers!

So, let’s get down to it…below is a breakdown of each of the following social sites: Facebook, Google+, Twitter, YouTube, Pinterest, & Etsy.  I know Etsy isn’t really in the same class as the others, but I find it so valuable for small retail shops that it would be a crime not to mention it! Here goes…..

Facebook

Stats: (I already gave you their fancy numbers but here’s another one to ponder): 47% of Americans say Facebook is the top influencer of their buying decisions

We’ve already said that Facebook is the “it” place to be.  They have so many users, across so many countries and in so many different life stages that the platform really is hard to ignore altogether.  So, for that reason, your business needs to be on Facebook in some fashion, but before you start campaigning – keep reading.  Facebook, by design, is a very personal site.  The only reason people join Facebook is for personal reasons, whether it be to reconnect with old friends, keep up to date with current friends or stay connected with friends and family afar.  And while it’s true that many of these people that are on Facebook have jobs or careers that may be linked to your business, it most certainly doesn’t mean that those people want to see work-related posts or advertisements while browsing their news feed.

Example:

Let’s say you sell wholesale office supplies to small businesses around the country.  You might think advertising on facebook is a great idea because so many people need office supplies and many of the people on facebook may even be THE purchasing agents for their office – you think it’s a win-win.  I’d have to disagree…why you ask?…well, because, while I may be a purchasing agent for my office, I don’t want to log onto my Facebook news feed after a hard day’s work to see more of the same jargon I have flooding my inbox at work – it’s not FUN or entertaining and that’s why I’m on Facebook to begin with (or maybe it’s to see what protein shake my brother’s girlfriend had for breakfast??).  I’m not saying you can’t market your office supplies on Facebook but what I am saying is that if you are going to, you better make it worthwhile for people to give their thumbs a rest from scrolling and actually take the time to click on your post.  B2B businesses typically have the hardest time on Facebook because they struggle with creating campaigns that resonate with humans.  B2B companies do a great job marketing themselves to other businesses but have always lacked the human element of marketing…and social media marketing is no exception to that rule.

Google+:

Stats: 1.6 Billion accounts, 540 million active monthly users

Google will take over the world one day – we just don’t know when that “one day” will be…so, the lesson here is to be nice to the up and comer – they will rule Facebook eventually. I’ll be honest, I don’t know one person who uses Google+ on any kind of consistent basis.  Most people only know about it because they are automatically given a Google+ account when they open a Gmail account.  But what Google lacks in popularity, it more than makes up for in usefulness.  Google – the master of SEO rankings – utilizes social media presence, specifically from their social site, Google+, as a component of their SEO algorithm.  Just read to this little excerpt from New York Times about Starbucks and it should sum it up for you:

“Starbucks, for instance, has three million followers on Plus, meager compared with its 36 million “likes” on Facebook. Yet it updates its Google Plus page for the sake of good search placement, and takes advice from Google representatives on how to optimize Plus content for the search engine.

“When we think about posting on Google Plus, we think about how does it relate to our search efforts,” said Alex Wheeler, vice president of global digital marketing at Starbucks.”

Google+ also has things like Google Authorship that you can use to stake your claim to your work and help your website SEO.  So, truth be told, every business and everyone with a web presence needs to be active on Google+ for SEO purposes.

Twitter:

Stats: 550 million registered users and 215 million monthly active users, 34% of marketers use Twitter for lead generation

Twitter is a hard one to figure out because it’s so prevalent in our daily lives that it creates the illusion of being necessary.  Any TV station you watch or event you attend, you can hear the words “tweet this” or “tweet us at” so it makes you think it’s this lady-in-waiting to Facebook.  BUT, the main thing you need to understand about Twitter is this – it’s fast-paced and loud.  Moz reports that the lifespan of a tweet is 18 minutes and I’m not so sure that’s current-day estimations.  Moz also give you some really cool graphs in this article, like this one here that shows you the correlation between your tweeting pace and the lifespan of a given tweet:

So, for this reason, I think Twitter can be good for many business types, like news outlets, social events, restaurants, retail stores and more – so long as the content being tweeted is real-time valuable.  A good example of this would be a registration for an upcoming webinar, a limited-time retail promotion, or a product launch.

YouTube:

Stats: More than 1 billion unique users visit YouTube each month, 100 hours of video are uploaded to YouTube every minute, According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network

If you’ve got something worth watching, make sure you put it on YouTube – plain and simple.  I think YouTube is undervalued from a marketing standpoint because most people think they have to produce an oscar-worthy clip in order for it to resonate with people – not true, my friends, not true.  YouTube is the equivalent to Googling and everyone googles stuff – everyone – just ask my Gramps, he’s 86 and uses Google daily! People go on YouTube to learn how to fix their blinds (that was me!), watch a crazy dance move, or watch last year’s Super Bowl Budweiser commercial.  Point is, many people are visual learners and YouTube gives you the outlet to educate, entertain, and yes, SELL your products.  Unlike Facebook where people are perusing for entertainment, many people are going to YouTube for something specific – directions, information, education – so be there and make it interesting.  If you sell ice cream equipment, make a video about ice cream production or even a funny video about enjoying ice cream.  If you sell nail polish, make a video about different ways to apply the product.  If you sell baby strollers, make a video about how to properly use the stroller and highlight all of its features. Lastly, if you sell a service, like, say a general contractor specializing in bathroom remodels, make a video about how to properly lay tile in a shower – the sky really is the limit with this social platform.

Pinterest & Etsy

Pinterest Stats: 40 million monthly active users, 23% of Pinterest users use it at least once per day

I lumped these two together because this blog post is getting long and I’m in need of a glass of wine (just kidding, not really).  No, I lumped them together because they are so tightly-knit that I often find myself redirected to Etsy when browsing and clicking around on Pinterest.  These two sites are THE place to be for retail shops – hands down. If you are selling clothes, handbags, etc. and you’re not on these sites – run, FAST, and start your page. BUT, Pinterest also lends itself very nicely to the service industry – photographers are the first to come to mind but party planners and caterers are a great fit as well.  I once believed that Pinterest was only good for pictures of meticulously well-planned parties but it has evolved into so much more for me as a consumer.  I now look on there for organizational tips, recipes, wardrobe suggestions, picture ideas, decorating ideas (90% of my house is designed around Pinterest Pins – sad, but true). The important thing to remember about Pinterest is that, unlike YouTube where people may be searching for something really specific, Pinterest users are many times browsing in a sea of pins so you’ll need to standout.  That doesn’t mean all your pins have to be professional quality but make them unique or attractive in some way in order to captivate your audience.  Check out this article for some tips to get you started!

There ya have it….Do you have any unusual success stories you’d like to share about your business on these social sites?  We’d love to hear it!


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Social Media Buttons

How do I promote my blog? [Infographic]

Want to drive traffic to your blog?

Want to ensure that people will share it?

You’ve written your blog post. You’ve posted it on your WordPress/website. With a sigh of relief, you kick your feet up on the coffee table with arms crossed behind your head, eyes closed.

You drift off into an Alice in Wonderland type of dreamlike state. You see “like” and “share” bouncing off clouds. “Retweet” materializes in the sky from the fireworks off in the distance. Everyone you encounter says, “Hey! Great blog post!” and “Thanks for blogging about your extensive knowledge”…or “YOU are the smartest person alive!”…….Ahhhhhh, this IS the life, you concede. But then the faint sound of dog barking in the forest entrances you. You begin to follow the unmistakably familiar tune to a hole in the sky. (What? A hole in the sky? Whatever, this is awesome). So you climb a ladder that has magically appeared in front of you. And as you emerge from the rabbit hole that you so gracefully squeezed through, you realize: the dog that’s barking is yours. He’s outside, tearing up every panel of your screen enclosure because he’s chasing a squirrel – he’s never going to catch that squirrel. Why won’t he learn?

So, to dissuade the propensity to strangle Rover, you decide to check your blog post. You can’t wait to see the comments, shares, likes, and retweets. I mean, come on, who wouldn’t LOVE your post?! No one, that’s who.

But when you check your post – nada. Not one comment. Not one share. Nothing. “Oh, wait, I need to refresh the page. Duh”……….[crickets]……..nothing. You check the clock. You’ve been asleep for 3 hours?! Whaaaaaaaat? Secretly loving that you got in an amazing nap, you wonder why the heck no one has seen your blog. And if they have, why on Earth didn’t they like it?

Truth is, it’s not because your content is weak. Well, maybe it is, but to give you the benefit of the doubt, it’s not. It’s because you have done nothing to promote that blog! You may have just written the epitome of all blogs, but it’s just sitting in the blogosphere with all the other blogs, waiting to be viewed. You need to make others see it. So you think,

“How do I promote my blog?”

Well, funny you should ask. I happened to have found a sweet, super simple little infographic that is sure to help you get the views that you’ve dreamt about. The folks over at HowToMakeMyBlog.com made a dummy-proof guide to the steps you should take AFTER your blog post is written. And by dummy, I mean me. Hey, everyone needs a little help now and then. 😉

Enjoy, and you’re welcome.

Content Marketing Routine After Publishing A Post (infographic)
Get more content marketing advice at HowToMakeMyBlog.com.

 

Want to know how to get more Facebook likes for your post? This article is JUST what you need!

By Lori Isbell


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Promoted Post or Boosted Post

Promoted Post or Boosted Post – Which is better?

Let’s be honest – between promoted posts, boosted posts, dark posts, page likes and more it’s hard to determine what’s considered “the best”.  Through much research, here’s what I’ve determined the answer to be: “depends on your needs”.

Thank you – have a nice night!

Just kidding….kinda.  The answer “depends on your needs” is a legit answer but it’s far from adequate.  According to Facebook, “Boosted posts appear higher in News Feed, so there’s a better chance your audience will see them” and “Promoting your Page is a way to create ads that will show in News Feed and on the right side of Facebook.”  What you may have gathered by this point is that sadly, your page posts reach far less people than you’d hoped and no where near what Facebook tells you they reach.  Sorry, I know…the truth hurts! Let’s break down these posts into more detail.

Promoted Post

A promoted post is a post you create as an ad, likely in PowerEditor, that can be distributed in many forms, ie. in the news feed, right hand ad, mobile only, etc.  The power of a promoted post is that you have far more options when it comes to targeting your audience and how you spend your money.  Check out the options below (you can compare them to the boosted post options later):

Promoted Post Options

Promoted Post Options

Boosted Post

A boosted post is an existing post you’ve already put out there in your timeline that you want to see get more exposure. The “boost post” button is on the bottom right of your post:

Boosted post

Boosted Post Screen Shot

Then when you click on it, here’s what it looks like:

Boosted Post Options

Boosted post options

The boosted post only gives you two options for reach – 1. people who like your page and their friends and 2. People you choose through targeting.  The latter then lets you specify country, age, gender, & interests (up to 4).

So, what I feel it boils down to is what you are trying to achieve.  If you want a quick way (and I emphasize “quick” because that is a big draw to doing the boosted post) to get more attention from your existing fans and their audience base – do the boosted post.  But also understand that just because people are friends with your fans, doesn’t mean they have the same interests – so it’s a gamble going that route.  Andrea Vahl suggests going with a promoted post even if your goal is to reach your current fan base – check it out. She also gives a more in depth look at the two posts with great insight.  Alternatively, if you want to expand your reach and attract NEW fans, leads, etc, I’d go with the promoted post because you have a much larger pool of applicants to work with AND those applicants can be more clearly defined and targeted.

There ya have it – a quick run down of a promoted post vs a boosted post.

Which have you had more success with?  Please share!

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Inbound Marketing Process

Need help with your inbound marketing process [infographic]?

“The inbound marketing process is just a bunch of “fluff” for internet based businesses.”

“Why do I need to change my marketing style – it’s worked for years!”

“My business is just fine the way it is.”

If there’s an excuse out there, people will use it.  Truth is, the inbound marketing process isn’t a fad, tailored to a certain industry, nor is it to be considered a secondary approach.  Inbound marketing defies the laws of traditional marketing and seeks to attract and then convert visitors into paying customers.  The main difference, as you may have heard by now, is that inbound marketing works as a magnet to pull people into your website via useful & attractive information whereas outbound, or traditional marketing, takes the opposite approach to push products and services on people – through advertisements, direct mail, etc.

Check out this article to learn more about the differences between the two.

If you’re looking to start an inbound marketing campaign OR just need more direction on where to go from here, check out the infographic below from Sons of Thunder marketing – it gives a lot of great stats as well as a chain-of-events look at the inbound marketing sequence.

By Nikki Blews

Inbound Marketing Process

Inbound Marketing Process


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How long does my blog post need to be?

How long does my blog post need to be?

There are many answers to this popular, yet frustrating, question – How long does my blog post need to be?  The first is around 1,000 words or more, the second is about 300 words and my personal favorite is “however long it needs to be to offer value to your readers” – or some variation of that response. The last is my favorite because it’s the only response that directly correlates to the reason you are writing a blog post to begin with – for your readers’ benefit! Although it’s tempting, you should not be writing a blog post for the Google machine or for aesthetics, it should be to educate your readers.  If you’re not addressing your readers’ concerns or giving them valuable information in your blog post, then it’s useless to them, won’t be shared or viewed and in turn won’t be the big SEO cheerleader you anticipated.

Answer #1: 1,000 words or more

The longer-blog-post theory usually lends itself to great SEO value…greater keyword density, increased chance of linkbacks, more information, etc.  But before you go slapping thousands of words down on a blog post thinking Google will increase your ranking, understand that Google is smarter than you think (and getting smarter each day) and they actually crawl your post for relevancy. One thing that may surprise you about a long post is that, according to John Rampton at Forbes, “posts which contain more then 1,500 words gained 68.1% more tweets and 22.6% more facebook likes”.  Maybe it’s because they appear more “meaty” or because all things seem more legit when cumbersome – who knows – but that’s a fact, Jack.

Answer #2: About 300 Words

Again, Rampton points out that shorter blog posts are great for converting on product or service offerings.  This is because you’re giving the reader a short, but exciting, snippet of information about the product or service and then leaving them wanting more, thus prompting them to engage your call-to-action.  Short blog posts are also argued to be more attractive to today’s reader – who are usually short on time, hungry for information and not willing to invest 30 minutes to find what they hope is an easy answer.

 Answer #3: Whatever amount you need

So, that brings us to the last option which states a blog post should be however long you need it to be in order to achieve your goal.  Your goal may be to write about the inner workings of a wind turbine – aimed to educate your readers about wind energy, looking to entice them to join your mailing list for all things wind turbine related.  Or, you may want to write a blog post about the best local hotels for holiday weekend stays – with a goal of increasing holiday reservations.  Point is, if you need 2500 words to achieve your goal AND offer value to your readers, you type your little heart out.  If you only need 125 words to offer value and convert leads – kudos! Just make the words count! No matter the length of your blog post, MAKE SURE IT’S RELEVANT, VALUABLE, and INSIGHTFUL.  The SEO, shareability, and conversion rate will speak for itself.

This blog post is 483 words – just in case you were counting! :)

Need more tips on blogging? – check out the secret sauce here!

By Nikki Blews

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