Some people will tell you that email marketing is dead. We, however, will tell you that Email Marketing is what we like to call “The End Game”. It’s what this social media thing is all about. It’s the light at the end of the tunnel. And if building a huge email list is not at the forefront of your social marketing or inbound strategy, then you’re missing the point.
The reason is simple. You use social media to expose, attract, engage and eventually capture leads. You then use email to sell to and convert those leads into SALES! Make sense? If not, allow me to explain…
Why Email Marketing is SO Important!
You own your list…
Your email list is arguably the most valuable asset in your entire marketing toolbox. It is the only thing that you truly own and can take with you regardless of what social networking site is hot at the time. Having 100K fans on Facebook is really cool, but if/when Facebook goes down and everyone switches to Google+, you can’t take those fans with you! You will have to work your ass off all over again to get their attention. Unless…you have a way to contact them outside of any social media.
In addition, you have to realize that people don’t go on Facebook, Twitter or Pinterest to have sales pitches shoved down their throats. They go on those sites to interact with friends and well, for fun. So, if your plan is to constantly post about your new products and services on social media, you will fail before you even get started. Instead, you must use social media to nurture leads by providing solutions to your fans’ problems and lots of great content. In other words, prove your credibility, show your fans that you know your stuff, give them info they can’t get anywhere else and make them want more.
The bottom line is that if you offer value through your social media channels, your fans will gladly hand over their email address to you. That is where your ROI is and you must not miss this vital part of the sales cycle.
Our Email Marketing Service helps you through this entire process. Not only can we help you capture the leads (AKA email addresses) via your website, social media, and blogging, but we can also create the email marketing campaigns for you. Whether you use MailChimp, Constant Contact, Aweber, Vertical Response, iContact, etc., we can work with your existing platform or set you up on a whole new one and then create each email campaign for you.
Contact us today if you’d like to see some ROI from your social media efforts with email marketing! Just click the Get Started! button below!