So you’re toying with the idea of starting a blog. Everybody’s doin’ it, right? You want IN on that action. Problem is, you haven’t got the first clue what to do with it. You don’t want mediocre material that a monkey could compose – you want to know how to write a blog that’s memorable.
No matter what you’re trying to promote – whether it’s your super cute new company, Kiddie Kouture, a cyber-smear campaign of your ex, or–quite simply, your awesome self – you’ll need to make your blog memorable. One that keeps the readers comin’ back. In a sea of millions of blogs, you want yours to be the 500 lb Blue Marlin off the coast of the Abacos.
Translation: Amazing. Stoic. EXCEPTIONAL.
Super simple translation: The one that people will REMEMBER.
So how do you accomplish that? Well, advice on “Blogging 101″ is a dime a dozen. There’s so many tricks to the trade that perusing the Google machine for tips could occupy the better part of–well–forever. So I’ve picked a few of my personal favorites. They seem simple–and they are. No tricks here.
You can consider this the Who, What, When, Where, and Why of Memorable Blogging…
1. Target audience (the “who”) – Figure out who these people are and, by golly, speak their language! Now before you launch a search for Rosetta Stone, I’m not talking about their actual language. Chances are that my English-written blog would never be read by, say, someone who only speaks Mandarin. No, I’m talking about figuring out what appeals to them. If your target audience is animal rights activists, you best not write about a new cosmetics line that is tested on squirrels or that super tasty wild ostrich you had last night. But, if your target audience is food critics, then the wild ostrich will make them salivate. Find out who “they” are and speak to them. They’ll remember you.
2. Quality Headline (the “what”) – If I were a rule-breaker, this little gem would have been number one, but “what, who, when, where, and why” doesn’t sound as good…so I conformed. Your headline is your bait — That succulent piece of stinky tuna that drives that Blue Marlin crazy. Your headline has to be catchy <pun intended>. Studies have shown that you can increase your conversion rate (readers becoming customers) by 73% by use of a compelling headline. Gone are the days of the paper boy screaming “Extra! Extra! Read all about it!” Your headline is your paperboy. Make him say something fabulous. They’ll remember you.
3. Frequent blogging (the “when”) – Blog well and blog often. Chatty Cathy’s rejoice! Believe it or not, people want to read what you’re writing. And if they don’t yet, they will. But you have to earn it. Your job is to put out quality blogs at a consistent rate. Shoot for at least one blog per day, five days a week. Don’t think that’s enough? Then push on, my friend. Point is, don’t fall short…and they’ll remember you.
4. Easy Navigation (the “where”) – Links that don’t work, impossible-to-find contact info, confusing labels, font so small you’d need special eyes to read it. You know what I mean. You’ve experienced it. There’s no excuse for poor navigation. That’s a quick way to lose a reader (aka potential customer or fan of your awesome self). The last thing you want is for your reader to be thinking (or screaming), “Ummm, Where!?!” Show them where with your <always functioning> links, videos, and easy-to-use site. They’ll remember you.
5. Share Button (the “why”) – I refer to this as the “why” because this is the sole reason for starting your blog–sharing. Sharing is caring, right? Whomever coined that term was wise beyond his or her years. You want–no, you need people to share your posts. You know how word-of-mouth is one of the best forms of advertisement? Well, the share button is your cyber word-of-mouth. Share to Facebook, Twitter, Instagram, and whatever other social media outlet will be present by the time you finally put those thoughts on paper, err, digital paper? Anyway, give your readers a way to tell their friends about you, thereby gaining an even larger following. This is why you maintain a blog–for people to read it! They’ll remember you.
Now get out there and snag your Marlin!
(Tag and release, please)
Do you keep these Blogging 101 tips in mind with each one of your blog posts? Do you have any helpful tips to add? Let me know in the comments below!