There are many answers to this popular, yet frustrating, question – How long does my blog post need to be? The first is around 1,000 words or more, the second is about 300 words and my personal favorite is “however long it needs to be to offer value to your readers” – or some variation of that response. The last is my favorite because it’s the only response that directly correlates to the reason you are writing a blog post to begin with – for your readers’ benefit! Although it’s tempting, you should not be writing a blog post for the Google machine or for aesthetics, it should be to educate your readers. If you’re not addressing your readers’ concerns or giving them valuable information in your blog post, then it’s useless to them, won’t be shared or viewed and in turn won’t be the big SEO cheerleader you anticipated.
Answer #1: 1,000 words or more
The longer-blog-post theory usually lends itself to great SEO value…greater keyword density, increased chance of linkbacks, more information, etc. But before you go slapping thousands of words down on a blog post thinking Google will increase your ranking, understand that Google is smarter than you think (and getting smarter each day) and they actually crawl your post for relevancy. One thing that may surprise you about a long post is that, according to John Rampton at Forbes, “posts which contain more then 1,500 words gained 68.1% more tweets and 22.6% more facebook likes”. Maybe it’s because they appear more “meaty” or because all things seem more legit when cumbersome – who knows – but that’s a fact, Jack.
Answer #2: About 300 Words
Again, Rampton points out that shorter blog posts are great for converting on product or service offerings. This is because you’re giving the reader a short, but exciting, snippet of information about the product or service and then leaving them wanting more, thus prompting them to engage your call-to-action. Short blog posts are also argued to be more attractive to today’s reader – who are usually short on time, hungry for information and not willing to invest 30 minutes to find what they hope is an easy answer.
Answer #3: Whatever amount you need
So, that brings us to the last option which states a blog post should be however long you need it to be in order to achieve your goal. Your goal may be to write about the inner workings of a wind turbine – aimed to educate your readers about wind energy, looking to entice them to join your mailing list for all things wind turbine related. Or, you may want to write a blog post about the best local hotels for holiday weekend stays – with a goal of increasing holiday reservations. Point is, if you need 2500 words to achieve your goal AND offer value to your readers, you type your little heart out. If you only need 125 words to offer value and convert leads – kudos! Just make the words count! No matter the length of your blog post, MAKE SURE IT’S RELEVANT, VALUABLE, and INSIGHTFUL. The SEO, shareability, and conversion rate will speak for itself.
This blog post is 483 words – just in case you were counting!
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