Annoying pop up ads, junk emails that flood your inbox and billboards that beg you to look up for just a sec on your way to work….ahhhh the good ole outbound marketing days. NOT! Back in the day, that’s just what companies did. They paid to get in front of their customers, who were ready or not. As long as you could afford it, it worked.
But, the evolution of the internet changed all that (thank goodness!) and inbound marketing was born…..a form of marketing that, ahem, earns your attention.
What is Inbound Marketing?
Inbound Marketing is a term coined by Hubspot that entails “pull marketing” whereby you offer value to your potential customers via eBooks, blog posts, webinars, video tutorials, etc. in an effort to earn attention. This approach focuses on the consumer and how it will benefit them as opposed to the product/service itself.
In fact, most of the time, Inbound Marketing isn’t about the product or service at all. It’s about providing an abundance of education and value that will make the consumer want to take a look at what you’re selling…on their own free will. Why? Well, because you are positioning yourself as a thought leader…..someone who genuinely wants to answer their questions and give them the info they need to make an informed decision.
Reasons to use Inbound Marketing:
- Looking for qualified leads
- Willing to put in the time and sweat to see long-term results
- Have a limited budget
- Looking for more loyal, repeat business obtained over time
- Like to think outside the box
- Sell products/services at a price that is worth the time to research
- Want to capitalize on opportunities that social media networks and search engines present to grow your business
- Want consistent web traffic
Interested? We can develop and execute an Inbound Marketing Strategy for you! Just click the Get Started! button below! But, if you’re not quite ready for that yet, download our FREE eBook filled with Online Lead Generation Tips and give this Inbound thing a try for yourself!