“The inbound marketing process is just a bunch of “fluff” for internet based businesses.”
“Why do I need to change my marketing style – it’s worked for years!”
“My business is just fine the way it is.”
If there’s an excuse out there, people will use it. Truth is, the inbound marketing process isn’t a fad, tailored to a certain industry, nor is it to be considered a secondary approach. Inbound marketing defies the laws of traditional marketing and seeks to attract and then convert visitors into paying customers. The main difference, as you may have heard by now, is that inbound marketing works as a magnet to pull people into your website via useful & attractive information whereas outbound, or traditional marketing, takes the opposite approach to push products and services on people – through advertisements, direct mail, etc.
Check out this article to learn more about the differences between the two.
If you’re looking to start an inbound marketing campaign OR just need more direction on where to go from here, check out the infographic below from Sons of Thunder marketing – it gives a lot of great stats as well as a chain-of-events look at the inbound marketing sequence.
By Nikki Blews