Is it better to hire a full-time employee that will handle all your social media marketing needs in-house or to outsource these duties to a 3rd party company? It’s a valid question with pros and cons on both sides. The key is to decide which one is realistically feasible for you and your business.
3 BIG reasons to outsource Social Media Marketing:
Let’s start with the big one…time! As a small business owner, you likely don’t have the time to invest in a social media plan that it takes to do it right. Now, don’t get me wrong. It’s not brain surgery and you CAN learn the lay of the land. But, do you have the time and patience to make it happen? And more importantly, once you feel like you know enough to execute a good strategy, do you have the time to keep it up? If you do, your answer is to keep it in-house. But, most would argue that they need to focus on running their business, not posting and tweeting. It’s a valid point. When you outsource your social media marketing, you allow someone else to do what they do best so you can do what you do best. We can save you precious time.
The second, yet no less painful, factor is money! The average salary for a social media marketing manager will run you between $48,000 and $117,000 (depending on where you are located) + insurance benefits + 401K matching + paid holidays + whatever other perks you offer a salaried employee. For many small businesses (and even some large corporations), allocating this kind of money to this position is a challenge to justify. If you can fit this in your budget, it may make sense to keep your social media marketing in-house. But if not, we can save you money.
And finally, let’s talk about resources. Social Media changes almost daily it seems. Just keeping up with rules, best practices, image sizes and changes in algorithms is a job in and of itself. Then you have to worry about all the tools you will need to create content, like photo and video editing software, the tools you’ll need to manage activity on each network and the tools you’ll need to measure ROI and analyze results. If you have these at your disposal and also have the time and money, these are strong advantages on your side. You should consider keeping it in-house. But, if you don’t, we can save you the headache, more time and another headache.
If none of these obstacles apply to you, managing your social media presence in-house is probably a good choice for you. But, if any (or all) of these 3 factors have hit home with you, you should consider outsourcing your social media marketing.
Contact us today and we can go over your pros and cons! All you have to do it hit the GET STARTED! button below and we’ll be in touch. But, if you’re not quite ready for that yet, download our FREE Social Prospecting eBook to get some great lead generation tactics that you can use on social media networks.